AN UNEXPECTED COLLABORATION: THE GARDENS OF HAITI

It all started by chance.

A video broadcast on independent media A man talks about his establishment and his desire to reinvent it. He is wearing a HOLOGRAM® T-shirt.

We look. We listen. And very quickly, something speaks to us.

This man, Laurent, is the founder of the Gardens of Haiti, a nursing home located in Marseille. What it carries and what it embodies, at this moment, touches us.

His approach, human, open, modern, echoes our own commitments. The link was created simply,
naturally, around the same vision.

A nursing home that is moving the needle

The Gardens of Haiti are not a place like any other.

It's a house to live in where generations meet and create together: a integrated nursery, a music school, of the intergenerational projects designed to last.

The objective: reconnecting generations, to restore meaning to social ties, to open doors. We saw it as a common ground for expression, a project to be carried out together.

Create connections, bring meaning

From this meeting a complete collaboration was born:

- A Exclusive T-shirt designed for staff, combining the establishment's visual identity and HOLOGRAM® codes

- a creative video, between testimony and artistic perspective, to tell this story differently.

“This collaboration was born from a shared vision: putting people back at the center… Through this initiative, HOLOGRAM® affirms its commitment to a more united world, where creativity and sharing create authentic bonds.”

This T-shirt is not a product. It is a symbol of recognition, a room designed for those who bring this place to life on a daily basis. A way of celebrate a concrete, local, inspiring commitment.

A shared vision: People at the center

At HOLOGRAM®, we believe that creation has no boundaries.

That it can be born where we least expect it.

And above all, that it can be used to highlight which deserves to be.

This collaboration with Les Jardins d'Haïti is an example of this. It does not seek to make noise, but to mark, in its own way, a way of doing things differently.