SS26 Collection – Premium men's streetwear & modern tailoring

A structured streetwear wardrobe for the modern man

The HOLOGRAM® SS26 collection embodies a contemporary vision of premium men's streetwear, at the intersection of urban minimalism and modern tailoring. Designed to structure the silhouette and assert a strong identity, this collection offers a coherent, durable, and resolutely modern wardrobe.

Through 100% heavy cotton t-shirts, 450 gsm fleece hoodies, casual and tailored shirts, coordinated sets, and technical summer pieces, SS26 redefines the codes of masculine style. Each piece is designed to be worn alone or layered, to create a modular and sophisticated wardrobe.

HOLOGRAM® targets the contemporary man who seeks a balance between comfort, precise cuts, and demanding materials.

Men's streetwear and tailoring: a hybrid approach

The SS26 collection is based on a deliberate hybridization between high-end streetwear and modern tailoring.

Streetwear is no longer limited to a casual aesthetic: it becomes structured, thoughtful, and controlled. Volumes are clean, shoulders fall just right, and lengths are carefully designed to create a harmonious silhouette.

Striped Oxford shirts, heavy-fabric Grid shirts, coordinated sets, and cord-free sweatshirts modernize the traditional codes of the male wardrobe. This hybrid approach allows pieces to be worn in both casual and more formal settings.

Premium materials: heavy cotton, 450 gsm fleece, and structured fabrics

Textile quality is at the heart of the SS26 collection.

100% 250 gsm cotton men's t-shirts offer superior hold and increased durability. The high grammage guarantees better wash resistance and a structured drape.

450 gsm hoodies and crewnecks, with a brushed fleece interior, embody a new generation of premium heavy sweatshirts. Their density provides comfort, light warmth, and visual structure.

Shirts are designed in fabrics thicker than market standards, allowing for better hold and a premium feel when worn.

Athletic sets combine cotton and technical mesh lining, blending breathability and support.

This material requirement positions the collection in the segment of:

• premium streetwear
• durable men's clothing
• high-quality heavy cotton
• high-end fleece sweatshirt

HOLOGRAM®: French brand, manufactured in Portugal

HOLOGRAM® is a French premium streetwear brand, built on a commitment to quality and a structured vision of men's clothing.

All pieces in the SS26 collection are manufactured in Portugal, a country renowned in Europe for its textile expertise, manufacturing precision, and high production standards.

Portuguese manufacturing allows for:

• rigorous quality control
• careful finishes
• European traceability
• responsible and sustainable production

This Franco-Portuguese positioning strengthens the premium and European dimension of the brand.

A collection designed for a complete wardrobe

SS26 offers a complete and coherent men's wardrobe:

Premium men's t-shirts

Graphic and essential plain t-shirts, in 250 gsm heavy cotton, with artistic screen prints or reimagined logos. Iconic pieces designed to last.

Hoodies & fleece sweatshirts

Modern hoodies without drawstrings, structured crewnecks, heart and back embroideries. Straight cut, elasticated finishes, minimalist aesthetic.

Casual and tailored shirts

Sky blue striped Oxford shirts, heavy-fabric Grid shirts, personalized metal buttons, discreet embroideries. The balance between casualness and precision.

Coordinated sets

Matching jackets and shorts for a harmonious and structured look. A complete silhouette conceived as a contemporary uniform.

Shorts and summer pieces

Athletic shorts in technical fabric, mesh lining, elastic waistband with drawstrings. Comfort, support, and modernity.

This collection construction promotes:

• stylistic coherence
• layering
• wardrobe modularity

A durable and timeless aesthetic

The SS26 collection is part of a logic of aesthetic and textile durability.

The colors—black, white, beige, sky blue—allow for simple and elegant associations. The graphics remain controlled, artistic yet balanced. White embroideries and colored logos are designed as signatures, not as ephemeral fashion effects.

The result: durable and timeless men's streetwear.

Why choose the SS26 collection?

• Premium and structured men's streetwear
• Independent French brand
• Manufactured in Portugal
• Heavy cotton and durable materials
• Balance between streetwear and tailoring
• Complete and coordinated wardrobe

SS26 is not just a collection, but a coherent proposition for the modern man wishing to invest in durable, qualitative, and structured pieces.

HOLOGRAM® – The evolution of men's streetwear

With the SS26 collection, HOLOGRAM® asserts its position in the high-end men's streetwear segment, rooted in demanding European manufacturing and a contemporary vision of tailoring.

A collection designed in France, manufactured in Portugal, conceived to last and structure the modern male wardrobe.